The more data we can gather, the more comprehensive our analysis can be, and ultimately the more accurate decisions are in the development of the cars and during the race.” Horner says: “We value AT&T’s contribution to the team very highly and consider the products and services they provide as mission-critical to our operation at the race track. By feeding information back to the team’s headquarters in Milton Keynes in virtually real-time, using 100 sensors ftted to the car, AT&T empowers Oracle Red Bull Racing’s engineers andtechnicians to back up team principal Christian Horner on race day. Only 60 of Oracle Red Bull Racing’s 750-strong team are allowed trackside. AT&T, the global leader in communications technology, is Oracle Red Bull Racing’s rapid response unit.

A major factor behind the team’s success has been the help from AT&T in providing a vehicle to assist Oracle Red Bull Racing with their ever-improving levels of telemetry and analysis. In the arms race that is Formula One, the world’s most technologically advanced sport, Oracle Red Bull Racing has dominated.

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